Race Directors' Summit - March 2nd

BC Athletics, in partnership with Triathlon BC, together, representing over 150,000 participants across BC, are hosting the 2nd annual Race Directors’ Summit on Saturday, March 2nd out of Fortius Sport & Health in Burnaby BC.  The all day Summit is aimed at professionalizing sport delivery and enhancing the athlete experience.

Registration is now open at this link. Fee for the Summit is $10 and includes lunch.

Summit schedule and speakers now available at this link.

As in past years past, the 2019 Summit will feature senior industry leaders who will share their insights. Learn how organization tackle new challenges, and how you can create scalable strategies to accommodate your event.

“Being a great Race Director, is being a great problem solver. Over the day we hope to explore some common solutions and new perspectives on issues Race Directors have and that they can take back to their events to apply,” explained Clifton Cunningham, Technical Manager, BC Athletics.

“Triathlon BC looks forward to collaborating with BC Athletics again in 2019,” said Allan Prazsky, Executive Director, Triathlon BC. “With common challenges seen in both markets, the partnership with Athletics allows us to collectively share best practices that are critical to the success of all event directors.”

Take advantage of this unique opportunity to learn, talk, socialize, and exchange ideas with fellow event directors. Immerse yourself in innovative ideas that can help you recruit new and retain existing participants and sponsors to your event.

Last year, our first joint Conference, attracted 50 Race Directors from BC and Alberta, representing the worlds of multisport, athletics and cycling.

Date: Saturday, March 2, 2019
Time: 10:00am – 5:00pm
Location: Fortius Sport Centre
Registration: Click link to register. Fee for the Summit is $10 and includes lunch.

A detailed agenda will be released shortly.  Don’t miss the Lunch and Learn, provided by CCN Registration Systems.

Triathlon BC member Race Directors traveling from outside of Metro Vancouver can apply for travel subsidies.

Gender Inclusion: Kai Scott, Gender Strategist, TransFocus.  Kai creates solutions for the challenges that organizations face in relation to gender diversity. He pairs his technical skills as a social scientist conducting social impact assessments with his lived experiences as a trans man to develop innovative resources and programs, helping to demystify the often daunting topic of gender diversity.

Public Relations: Mary Fraser, Independent PR Consultant.  With an extensive background in sport, including her role as Media Director of Vanoc, Canadian Freestyle Skiing, Lululemon, and the Rick Hansen Foundation, Mary will discuss how events, big and small, and raise through easy wins and low hanging fruit often missed by event directors.

Volunteers: Doug Okero, Vancouver Marathon; Liliana Segal, Green Chair & Wei Yuen Tan, BC Superweek. Recruiting, retaining, training and managing race day volunteers is a complex and necessary element of any event.

Branding: Chris Brumwell , Vice President, Communications & Community Partnerships, Vancouver Canucks & Mark Starkey, Victory Creative Group. How do you create lasting community partnerships that can lever into increased visibility and participation?

Sport Tourism: Michelle Collens, Senior Manager, City of Vancouver & Pam Lacroix, Manager, Richmond Sport Hosting. Canada continues to be a very attractive host country for many events; how do we tell a story to help draw people coming to compete, support and spectate at sport venues across BC?

Event Cancellation: Susie Ernsting, M1 Sport Management & Maurice Wilson,  First Half Marathon.With a changing environment, catastrophe can strike at any time.  What are the best practices to consider when an event needs to be cancelled at the last hour?

Maximizing Registration Cory Jennermann, RunGuides.com .  Best practices for race websites to increase race registration.  How to create ads that people click on (and sign up through!). How to use coupon codes to boost registration and not sacrifice revenue.

Registration is now open at this link.

Thank you to our generous sponsors of this event CCN RegistrationSportstats TimingOdyssey Medical and Tribe Solutions.


If Event Directors are wishing to stay at the Fortius Lodge the night before/after, they can contact Fortius at 604-292-5000. There is a BC Athletics discounted rate of $101, let them know you are part of the BC Athletics Race Directors Conference.